# identity.md

## Organization Overview
- **Company Name:** Rupt
- **Mission:** To lead innovation in consumer goods by offering sustainable, eco-friendly, and uniquely designed products crafted from recycled materials, all customizable with no minimum order size, and transforming the promotional product industry for a global, on-demand world.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
  - Jason Lucash: Co-founder (Learn more: https://rupt.com/pages/about-us)
  - Mike Szymczak: Co-founder (Learn more: https://rupt.com/pages/about-us)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Rupt cultivates a culture of innovation, sustainability, and disruption, committed to building products differently from the ground up with an eco-friendly and on-demand approach.

## Operations & Structure
- **Business Model and Operational Approach:** Rupt operates by developing and providing innovative, sustainable consumer goods and promotional products, crafted from recycled materials. The operational approach emphasizes customization with no minimum order size, catering to a global, on-demand market.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.